Features & Functionality

Everything you need to build and grow a successful online store - out of the box

Advanced Product Management

Complete control over your catalog

Unlimited Products

Add as many products as you need with no restrictions. Support for simple products, product packs, virtual goods, and customizable items.

Product Combinations

Create variations with different attributes like size, color, and material. Each combination can have unique prices, stock, and images.

Advanced Pricing

Set specific prices, discounts, and tax rules. Volume discounts, customer group pricing, and time-limited offers all supported natively.

Stock Management

Real-time inventory tracking across multiple warehouses. Low stock alerts, automatic stock movements, and supplier management included.

Rich Media Support

Multiple images per product with zoom functionality. Support for videos, 3D models, and downloadable files for virtual products.

SEO Optimization

Auto-generated friendly URLs, customizable meta tags, rich snippets, and automatic sitemap generation for better search rankings.

Customer Relationship Tools

Build lasting relationships with your customers

Customer Accounts

  • Complete customer profiles with order history and preferences
  • Multiple delivery addresses and payment methods storage
  • Wishlist functionality for saving favorite products
  • Customer groups with specific pricing and discounts
  • GDPR compliant data management and privacy controls

Loyalty & Rewards

  • Built-in loyalty points program to encourage repeat purchases
  • Referral system for customer acquisition through word-of-mouth
  • Review and rating system with moderation tools
  • Abandoned cart recovery with automatic email reminders
  • Customer service tickets and messaging system

Built-in Marketing Powerhouse

Discount Rules

Create cart rules, catalog discounts, and voucher codes. Set conditions based on products, categories, or customer groups.

Email Marketing

Automated transactional emails and newsletter system. Segment customers and send targeted campaigns directly from admin.

Cross-Selling

Accessories, related products, and "customers also bought" features increase average order value automatically.

Analytics

Detailed sales statistics, conversion tracking, and customer behavior analysis. Export reports for deeper insights.

Payment Methods

Accept payments worldwide

  • 50+ payment gateway integrations available
  • PayPal, Stripe, Square native support
  • Bank transfer and check payment options
  • Cash on delivery for local markets
  • PCI DSS compliance tools included
  • Multi-currency support with live rates

Shipping Options

Flexible delivery solutions

  • Multiple carriers with automatic rate calculation
  • Zone-based and weight-based shipping rules
  • Free shipping thresholds and promotions
  • Click & collect / in-store pickup options
  • Real-time tracking integration
  • Print shipping labels directly from admin

Multi-Store Management

Manage multiple stores from a single installation. Perfect for brands operating in different markets or running multiple business ventures.

Separate Catalogs

Each store can have completely different products, categories, and pricing structures tailored to specific markets.

Shared Resources

Optionally share products, customers, or content across stores while maintaining unique storefronts and branding.

Centralized Control

Single admin panel to manage all stores. Switch between stores instantly and see consolidated reports.

Go Global

75+ Languages

Reach customers worldwide with PrestaShop's extensive language support. The interface, products, and content can be fully translated. RTL language support included for Arabic, Hebrew, and more.

English Spanish French German Italian +70 more

Multi-Currency

Accept payments in any currency with automatic conversion rates. Display prices in customer's local currency while processing in your preferred currency. Live exchange rate updates keep pricing accurate.

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